Age discrimination ’still exists’ in recruitment ads

Posted in News on the October 3rd, 2007

Despite the progress being made, a number of job advertisements are still failing to follow age discrimination legislation, it has been suggested.

In research released by law firm DWF, some 21 per cent of advertisements analysed are potentially ageist, in spite of age discrimination within the workplace being outlawed for over a year.

In news which may be of interest to those working in the public sector aiming on using regional recruitment portals, 27 per cent of commercials surveyed by the were shown as having the potential to show discriminatory wording, on either the grounds of age, disability or sex.

Kirsty Rogers, partner at the law firm, said: "One of the biggest problems was that 12 per cent of all ads specified a minimum level of experience, which could rule out younger people who might be equally capable of carrying out the role."

She added that although positive moves have been made since the ban came in the last year, there remains "potentially discriminatory ads, particularly on the grounds of age".

Earlier this week, research released by the Employers Forum on Age showed that 16 million workers believe they may have witnessed age discrimination practices over the 12 months.

More about age discrimination.

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