Charities ‘’should focus on legacy fundraising”

Posted in News on the August 20th, 2008

A new campaign urging those working in the third sector to increase their legacy fundraising has been launched, it has emerged.

Remember a Charity, which comprises more than 140 organisations, is soon to announce the more details of the operation which is set to be launched in the autumn, ThirdSector.co.uk reports.

Prompted by a study in May about the public’’s motivation for leaving money to charity, the campaign is expected to target the so-called "baby boomer" generation.

Stephen George, chair of Remember a Charity, said it was crucial for the charity sector to support the campaign and said such a focus "must become part and parcel of our everyday fundraising work".

Indeed receiving such guidance on fundraising could help third sector groups to improve their skills framework.

Meanwhile, the Ethical Investment Research Service Foundation has stated that charities need to take ethical investment seriously.

It made the assertion after a study found that 83 per cent of people said they would be less likely, or unwilling, to leave money to a charity that does not have a responsible investment policy.

More skills framework information.ADNFCR-1923-ID-18742248-ADNFCR

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