Will Aid unveils fundraising programme

Posted in News on the August 28th, 2008

A fundraising initiative targeting those working for charities is set to get underway once more later this year, it has been revealed.

The scheme, which is operated by Will Aid, will see solicitors draw up wills for their clients. However, instead of charging for their services legal professionals will ask their customers to donate the fee which they would normally charge to charity, ThirdSector.co.uk reports.

Among the network partners in the Will Aid scheme are the charities Help the Aged, Save the Children and Christian Cross, although people are able to make donations to any voluntary group of their choosing.

Shirley Marsland, campaign manager for Will Aid, claimed that for those legacy managers who are looking for a way in which "to turn your supporters” good intentions into reality, Will Aid is a really effective way to encourage people to actually get on and make that will or add a codicil to an existing will".

It was revealed that the previous initiative held in 2006 resulted in over £5 million being raised for charity.

Such news could be of interest to those third sector groups wishing to maintain sustainable efficiencies.

Earlier this week a partnership between Phoenix Community Radio Station 96.7 and Yahoo! was revealed which will see internet search carried out on third sector bodies” websites to help generate revenue.

More about sustainable efficiencies.ADNFCR-1923-ID-18753688-ADNFCR

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