JGP News
A snapshot of some of our most recent work and an insight into some of our ideas on the hot topics and issues that affect the public and not for profit sectors, and how we are responding to them.
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Heavy digital marketing focus ”could alienate people”
By focusing too much on digital marketing and social media, those working for charities may find they inadvertently alienate some people.
Speaking at a Social Media Exchange debate, Steve Bowbrick, blogger-in-residence for the BBC, states that in overusing tools such as podcasts and blogs, in addition to websites such as Twitter and Flick, third sector bodies may well find that they exclude those people who do not have access to the internet.
Furthermore, Mr Bowbrick claims doing so may isolate those Britons with hearing or visual impairments, ThirdSector.co.uk reports.
"There is a genuine risk that organisations could further alienate some groups," he said.
However, charities were urged to continue pushing the boundaries of social media but should consider how such tools will be used by various communities and how they can be engaged, something that may interest charities wishing to improve their skills framework.
In a previous ThirdSector.co.uk article, Dean Russell, head of digital marketing at Precedent Communications, advised that charities should use social networking websites effectively and ensure profiles on the likes Facebook are integrated into their wider strategic goals.
More skills framework information.
