JGP News
A snapshot of some of our most recent work and an insight into some of our ideas on the hot topics and issues that affect the public and not for profit sectors, and how we are responding to them.
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Community radio ”provides numerous benefits”
Community radio can be a useful tool for those working in the third sector.
During a time when many news outlets are suffering from increased competition and falling advertising incomes, community radio is thriving, Damian Radcliffe, manager for the English regions at Ofcom, points out in a ThirdSector.co.uk article.
"For charities, community radio stations offer a number of benefits. The most obvious is that they have small but dedicated audiences," he states, which could be of benefit those wishing to improve their skills framework.
In addition, he points out that because they often broadcast to small target audiences, community stations can be ideal for charities to give media skills experience to their employees.
Mr Radcliffe reveals that since November 2005, the media regulator has granted new licenses to 187 not-for-profit groups, with such stations "run by the people for the people ".
Earlier this month, Steve Bowbrick, blogger-in-residence for the BBC, claimed that an overuse of digital marketing and social media by charities may alienate some people.
More skills framework information.
