JGP News
A snapshot of some of our most recent work and an insight into some of our ideas on the hot topics and issues that affect the public and not for profit sectors, and how we are responding to them.
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”Personal touch” makes campaigns successful
The tactics employed by Comic Relief in its most recent Red Nose Day campaign contain a number of best practices examples that others working within the third sector can adopt.
Speaking to ThirdSector.co.uk, Jude Habib - director of media production and training company Sound Delivery - points out that charities should ensure that their call to action is kept clear, citing Comic Relief’’s ”Do Something Funny For Money” as being simple and effective.
Pointing out that "it is the personal that makes a campaign a success", she adds that third sector organisations should look to involve corporate sponsors.
Not only should this involved getting staff to take part in raising money, but they should also contribute campaigning ideas, in comments that could interest those looking to boost their skills framework.
"Target different media channels carefully. Offer something exclusive or special that is just for them. This will enable you to reach out to different audiences," Ms Habib points out.
However, a recent nfpSynergy study revealed that 72 per cent of people believe the high charges attached to donating via text messages puts off consumers from giving money to charities.
More skills framework information.
